I have to say: if anyone is uber-pale (anywhere between NC/W10-15) and is finding the cheaper North American "BB creams" to be too dark, the GOSH All in One BB Cream in Sand 01 (I picked it up this afternoon) is quite light in tone; there were 4 shades but I'm not sure how dark the line goes.
Unfortunately, I can already tell this has sheer coverage; and it doesn't seem uber-buildable. I could still see my freckles through; and it seems to have a slight sheeny finish. I'm going to test it out tomorrow (be warned: the tube is uber-tiny for the price!) and see how it works.
Just tried the L'Oreal Magic Skin Beautifier BB cream. It doesn't have the same texture that I'm used to with my Korean BB creams. Kinda runny, comes out of the tube white with fine granules that oxidize. I like the finish of it but it doesn't have SPF. I think it is more comparable to Origins VitaZing or Estee Lauder Daywear Plus (both of which have SPF) rather than a BB cream.
I have had a massive BB haul so far I have skin 79 VIP gold, diamond collection prestige cream and pink oriental one. I also have Dr Jart silver label, Etude house BB precious mineral in honey beige and neutral beige I think and I managed to get respective compact finishing powders for the skin 79 BB creams. I have only managed to test out the skin 79 VIP gold and the diamond collection prestige cream. I kind of prefer the finish and look of the diamond collection prestige over the VIP gold although I am annoyed that I can't get any product out as the pumpimg mechanism seems faulty and I have struggled to get so much as a pin size out at a time!! I am definitely not a perfect colour match and have to blend blusher and bronzer to look 'natural' but i do like the coverage and will give an update once I try the other BB creams I have
Also as additional info for anyone who wants to buy BB creams I bought mine over the web via cosmetic love and Pretty and Cute, I recommend them both as I live in the UAE and managed to get my items delivered in just over a week. Does anyone know of any other reputable sites?
Missha: I found this one to be too drying on my skin.
Gowoonsesang: This one was more moisturizing than Missha, but I felt like the color was not my color. They say that BB sreams will slightly change in color to match your skin tone, but it still didn't work for me.
A.H.C: I love this one. It's pricier than others, but definitely worth it. It's produced by a skincare company. They recommend tapping the BB cream into your face instead of rubbing it in. I've tried both techniques and it looks better when I tap it in.
The GOSH All in One BB has ZILCH coverage (sheer-light; as much as a TM) but it is quite dry for a TM, especially in comparison to the Stila Sheer Color, LM Original or Bobbi Brown Regular TMs. If you have an issue with TMs sliding right off, this one might be good (but again, coverage is pretty sheer and not really buildable! )
I have to agree that the Korean ones are the best. I love Skin 79. I think nw the American cosmetic companies see how popular the are and are making their own which to me are more like a tinted moisturizer. I tried two samples out, forgot the names but they felt so different then my Skin 79 be creams.
I am sure people will buy all the name brand cosmetic bb creams since they use a certain line, but until one tries the Korean brads can they truly understand the differences.
I'm using Nanoce moist bb cream and it's a good match for fair skinned girls with pink undertones. It's just a little bit yellow so it balances out the redness on my face, and the coverage is quite good.