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Old May 13th, 2008, 12:51 PM   #1
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Default Louis Vuitton is the most powerful Luxury brand
according to Forbes:

Quote:

Louis Vuitton




Brand Value: $25.74 million
As the marquee brand of French conglomerate LVMH, nothing--not even a strong euro and dwindling U.S. economy--can stop Louis Vuitton's growth. Most recently, the company launched an ad campaign focused on its core customer, the luxury traveler, instead of the fashionista, who has adopted the brand as her own in the past decade. In the fashion and accessories division, of which Louis Vuitton is a part, LVMH reported revenues of 1.5 billion euros


($2.3 billion) in the first quarter of 2008, jumping 7.1% from 1.4 billion euros ($1.9 billion) in the corresponding period from 2007.
*Louis Vuitton is a client of advertising firm Ogilvy and Mather, which is owned by WPP.





http://www.forbes.com/2008/05/08/sty...hisSpeed=25000
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Old May 13th, 2008, 12:53 PM   #2
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Default Re: Louis Vuitton is the most powerful Luxury brand
Followed by:

2. Hermès

Brand Value: $9.63 million

3. Gucci

Brand Value: $9.34 million

4. Cartier

Brand Value: $9.29 million

5. Chanel

Brand Value: $8.67 million

6. Rolex

Brand Value: $6.28 million


7. Hennessy

Brand Value: $5.4 million


8. Armani

Brand Value: $5.12 million


9. Möet & Chandon

Brand Value: $4.95 million


10. FENDI

Brand Value: $4.67 million
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Old May 13th, 2008, 12:54 PM   #3
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Default Re: Louis Vuitton is the most powerful Luxury brand
this is fantastic news for the house.... This brand will stay strong for many many years!
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Old May 13th, 2008, 12:56 PM   #4
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Default Re: Louis Vuitton is the most powerful Luxury brand
I don't doubt it! Thanks for sharing!
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Old May 13th, 2008, 12:57 PM   #5
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Default Re: Louis Vuitton is the most powerful Luxury brand
Good read: Confirms what we all know already

Louis Vuitton has some SERIOUS staying power!
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Old May 13th, 2008, 12:58 PM   #6
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Default Re: Louis Vuitton is the most powerful Luxury brand
4/10 brands on that list are owned by LVMH. I was very surprised by the lack of DIOR. It's one of the most recognised brands in the world.
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Old May 13th, 2008, 01:00 PM   #7
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Default Re: Louis Vuitton is the most powerful Luxury brand
Originally Posted by FashionMIKE View Post
this is fantastic news for the house.... This brand will stay strong for many many years!

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Old May 13th, 2008, 01:01 PM   #8
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Default Re: Louis Vuitton is the most powerful Luxury brand
Wow that is a HUGE difference between LV & Hermes
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Old May 13th, 2008, 01:03 PM   #9
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Default Re: Louis Vuitton is the most powerful Luxury brand
Not surprised LV is number 1, but I am surprised to see Chanel is no.5 (is that a perfume joke)!
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Old May 13th, 2008, 01:05 PM   #10
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Default Re: Louis Vuitton is the most powerful Luxury brand
^^ Lol!!!!
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Old May 13th, 2008, 01:05 PM   #11
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Default Re: Louis Vuitton is the most powerful Luxury brand
No doubt. I never see people stand in line in front of luxury goods' store except for Louis Vuitton.

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My wish list:

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Old May 13th, 2008, 01:16 PM   #12
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Default Re: Louis Vuitton is the most powerful Luxury brand
There's a reason... it's called frequent price increases!
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Old May 13th, 2008, 01:22 PM   #13
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Default Re: Louis Vuitton is the most powerful Luxury brand
look at that portefolio of their marketing firm:

http://www.ogilvy.com/company/
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Old May 13th, 2008, 01:24 PM   #14
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Default Re: Louis Vuitton is the most powerful Luxury brand
Kudos LV!!!!
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Old May 13th, 2008, 01:39 PM   #15
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Default Re: Louis Vuitton is the most powerful Luxury brand
Originally Posted by princess_eab View Post
There's a reason... it's called frequent price increases!
LOL
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