It IS silk screened, and that is straight from the LV SA's mouth from when I returned my Azur pochette for color transfer.
Is't all canvas' silkscreen, even mono and damier...how else would they put a pattern on???
Well..as far as I can tell, it's just like normal damier but in different color(coated canvas). So I agree with Rebecca. It's off topic, I looked at my bags closely, the bag looks dirty but it's actually beige color shade.
I personally don't trust everything SA said except senior SA..
Karman i have the same question : will it eventually rub off???