Have you heard the news?Two of our most beloved brands—Target*(of course) and*Neiman Marcus—are teaming up for anunprecedented limited-edition holiday collection of gifts featuring 24 of America’s most preeminent designers, all of whom are members of the CFDA.The two retail industry visionaries looked through their (not so) little black books and partnered with the CFDA to enlist designer friends to create a collection of more than 50 eclectic gifting products—from apparel and home décor to pet products, sporting goods and more. Just in time for holiday shopping, this one-of-a-kind collection hits all Target and Neiman Marcus stores (and*Target.com*and*NeimanMarcus.com) on December 1.“The holidays are a magical time of year and we know that guests count on Target and Neiman Marcus for standout gifts to make the season memorable,” said*Kathee Tesija, executive vice president of Merchandising, Target. “By combining our two brands and tapping into some of the most talented designers across the United States, we’ve created a remarkable collection of must-have products that we’re confident will land on wish lists this holiday season.”We have a feeling*a lot*of wish lists are being made right now.“The boundless creativity of our designers, combined with exceptionally high quality production, make this unprecedented collaboration very exciting for Neiman Marcus,” says*Jim Gold, President, Specialty Retail, Neiman Marcus Group. “We could not be more proud to team with Target, our designers and the CFDA, and look forward to bringing our customers this fun and accessible celebration of American design during the holiday season.”Ranging in price from $7.99 to $499.99, with most items less than $60, the collection boasts an impressive designer roster:*Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Carolina Herrera, Derek Lam, Diane von Furstenberg, Eddie Borgo, Jason Wu, Judith Leiber, Lela Rose, Marchesa, Marc Jacobs, Oscar de la Renta, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Tory Burch*and*Tracy Reese.All of the participating designers are proud members of the*Council of Fashion Designers of America*(CFDA), which is why Target and Neiman Marcus will also be donating $1 million to the council. The donation underscores the duo’s longstanding commitment to design and innovation, and will be used to support fashion design talent through scholarships, mentoring and business development programs“I can think of no better finale to CFDA’s 50th*Anniversary celebration then through this extraordinary designer collaboration,” said CFDA President*Diane von Furstenberg.*“As designers, creativity is our best gift, and with the generous support of Neiman Marcus and Target, we are happy to have created specially designed products as a thank you to share with our consumers and friends.”The revolutionary partnership between Target and Neiman Marcus has been in the works for quite some time, but was well kept under wraps. (How they ever kept this big of a secret so long will remain one of the grand questions of this generation.)The designers were given the freedom to explore categories they felt strongly about—some chose to create products that fall in their area of “expertise,” while others took this as an opportunity to explore an entirely new category. What results is an unforgettable collaboration that we can’t wait for you to see.We can’t tell you too much more just yet, but stay tuned for more juicy details in the coming months and the big unveil Oct. 16. For now, let your mind wander about what each designer has created for the exclusive collection and mark your calendars for December 1.
Ranging in price from $7.99 to $499.99, with most items less than $60, the collection boasts an impressive designer roster:*Alice + Olivia, Altuzarra, Band of Outsiders, Brian Atwood, Carolina Herrera, Derek Lam, Diane von Furstenberg, Eddie Borgo, Jason Wu, Judith Leiber, Lela Rose, Marchesa, Marc Jacobs, Oscar de la Renta, Philip Crangi, Prabal Gurung, Proenza Schouler, Rag & Bone, Robert Rodriguez, Rodarte, Skaist-Taylor, Thom Browne, Tory Burch*and*Tracy Reese.
. Our teams worked closely with the designers to ensure each piece would impress. The details and materials include real leather and silk, hand beading, hand-blown glass and 18K gold.
That’s all we can say about the items now, but we’ll keep you updated right here on NMdaily. An ad campaign including TV, print and digital will hit in the fall.
Mark your calendars. All 50-plus items will become available for sale on December 1, at Neiman Marcus stores, Target stores, NeimanMarcus.com and Target.com. On December 1, the entire collection will be housed within a dedicated space in every store. All points of sale will offer the same merchandise at the same prices.
This gives me a lot of hope, because I doubt Neiman Marcus would let them sell sub-par stuff in their stores.
NEW YORK (AP) — They may make an odd couple, but discounter Target and luxury merchant Neiman Marcus are jointly offering a limited collection spanning from fashion to sporting goods for the winter holidays.
More than 50 products from 24 designers, including Oscar de la Renta and Diane von Furstenberg, as well as younger designers such as Derek Lam, will be available at both stores and on their websites starting Dec. 1 until they sell out. Items in the collection will cost from $7.99 to $499.99, but most will sell for less than $60.
“We definitely have our differences,” Kathee Tesija, Target’s executive vice president of merchandising, said of her company and Neiman Marcus. “They’re high end, and we’re mass appeal. But we both love design.”
Target pioneered the idea of low-price chains teaming with designers to create limited-time, affordable versions. It made headlines last fall with the bungled launch of a lower-price collection from Missoni that was so intensely anticipated that Target’s website crashed for almost an entire day, angering customers and leading to order cancellations.
But the partnership with Neiman Marcus is unprecedented. Target sells $25 dresses and generates almost half its revenue from staples like food and detergent, while Neiman Marcus has cultivated a reputation for expensive fashion, selling $1,000 shoes and $3,000 handbags.
Now, both want to grab a new segment of customers who are increasingly shopping around, checking out both higher- and lower-price stores. Target, whose sales growth has been uneven since the recession, is seeking new ways to boost its fashion image. And Neiman Marcus, whose affluent customers are back to splurging, needs to step outside its comfort zone to stay competitive. So it has to introduce itself to people who never considered shopping at the store where they can discover it also sells more affordable items for under $100, company executives said.
Both companies say they share a passion for design and cite one another’s strengths. Target praises Neiman Marcus’s long-standing relationships with designers, while Neiman lauds Target’s ability to sell massive quantities of products of high quality.
Wanda Gierhart, senior vice president and chief marketing officer at The Neiman Marcus Group, described the partnership as a “modern approach” to cross-shopping.
“Customers love innovation, and they want a surprising
I'm curious but not excited. I'm curious to see the quality and craftsmanship of those items that will be put out there by the designers. I hope they do not scrimp on these just to bring down the prices.
Im curious and excited, mostly for the TB. The marc jacobs diffusion lines can sometimes be found for target prices so im not sure ill go for any of that. Im just excited to ser who will design the bags and shoes if those are part of the collection.