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What makes designer goods so desirable, label or design? A quick survey!
Hello, I just have a few questions to ask here for a project I am doing at school and I was hoping you would be kind enough to answer my questions?
I just have a few quick questions to ask and I am sure that you will agree with me that the results to this quick survey will be very interesting!
So, lets begin!
1. Why do you buy premium designer clothes/accessories?
1. label/logo
2. price tag - the high price makes you want it more
3. design
4. quality
5. to impress others
6. other please specify
7. never bought any
Quality, design, label
2. Why do you think others buy premium designer clothes/accessories?
1. label/logo
2. price tag - the high price makes you want it more
3. design
4. quality
5. to impress others
6. other please specify
Label, to impress others, design, quality
3. Have you ever bought any designer goods?
Y
4. If so, why that brand?
Burberry, Louis Vuitton
5. Where from? (e.g. department store, brand flagship store etc.)
Flagship, online
6. If not, why? (e.g. price, too flashy, prefer high street etc.)
7. Have you ever bought something you could not afford?
N
8. If you had more money would you feel more inclined to buy these items?
Y
General questions...
1. what is your age group? (you do not have to say if you do not want to!)
1. under 20 years of age
2. 20 - under 30
3. 30 - under 40
4. 40 - under 50
5. 50 - under 60
6. 60 - under 70
7. over 70
3.
2. Male or female?
F
3. Do you live in a city town or village (or other)?
City
4. What country do you live in?
Thank you very much for your time, I much appreciate it!
The title of my essay is going to be 'What makes designer goods so desirable, the label or the design?' so if you have anything you want to add or ask, please do! thanks!
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