I hate it too (then again, I don't suppose anyone is going to say they love it!), but I do tend to have a tiny voice that says if this is the sort of seller who colludes with shill bidding, I've had a lucky escape - works for me anyway!
When I notice a lot of 0 feedback bidders on an item I like, I steer clear; shill bidding without a doubt. I mean I could understand 1 0 feedback (we all have to start somewhere), but 2 or 3? Forget it!!