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xjsbellamias13 · Jun 14th, 2008, 08:48 PM

Chanel casts a £3million spell on Mademoiselle Hermione

By Nathan Kay
Last updated at 1:12 AM on 15th June 2008

As Hermione Granger in the Harry Potter films, she is used to dealing with all sorts of revolting potions.
But now Emma Watson is to be associated with a far more enchanting concoction - as the new face of the Chanel fragrance Coco Mademoiselle.
The 18-year-old actress has signed a two-year contract worth £3million with the French fashion house to promote the brand.

Harry Potter star Emma Watson is the new face of the Chanel fragrance Coco Mademoiselle

Miss Watson, who became a household name in the films based on JK Rowling's books, has signed up with leading model agency Storm, which is thought to have secured her first major campaign.
It is understood that she will replace Keira Knightley, 23, whose contract with Coco Mademoiselle ends this summer. Sources said Chanel is creating a new role for Miss Knightley who, in her latest advert, poses provocatively with just a bowler hat covering her modesty.
A source said Miss Watson's appointment will be announced next month. 'Emma has been excitedly telling friends that she is going to be taking over from Keira.

Emma has been slowly integrated into the Chanel brand.

They have been dressing her for film premieres and parties over recent months to see if she is the right fit.

Watson is to replace Keira Knightley, pictured in a Chanel ad

'Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience.'
It is understood that Miss Watson's bosses at Warner Bros, which makes the Harry Potter films, have given their full backing to the deal.

As the face of Coco Mademoiselle, Miss Watson, who earns £2million a movie, follows in the footsteps of Kate Moss, who was signed up in 2003 but dropped the following year in favour of Miss Knightley.
A spokesman for Miss Watson last night declined to comment.

http://www.dailymail.co.uk/tvshowbiz....html?ITO=1490

xjsbellamias13 · Jun 14th, 2008, 08:50 PM

I love Emma Watson!I think she will be perfect for this "role". Im glad she's the new face for this perfume, as she is quite elegant and classy for her age. :)

ronsdiva · Jun 14th, 2008, 08:51 PM

Good for Emma! I hope she continues to make a graceful move into her adult life as she finishes up the Harry Potter films.

frostedcouture · Jun 14th, 2008, 08:56 PM

I read about this a while ago..don't remember where, but anway congratulations to her! She is so beautiful and young!

compulsivepurse · Jun 14th, 2008, 09:09 PM

What a great job. Congrats to her!

ckie · Jun 14th, 2008, 09:36 PM

she'll be great!
seems like Chanel is trying to attract a younger crowd now

mh21 · Jun 14th, 2008, 10:30 PM

She'll be perfect for the role!

kimalee · Jun 15th, 2008, 02:42 AM

love her! I think she'll be perfect for Chanel!!! can't wait to see her pics!

LoVer · Jun 15th, 2008, 03:24 AM

She's lovely! Hey, she's wearing Lv in that picture!

karo · Jun 15th, 2008, 03:47 AM

She'll be really perfect. She's sucha gorgeous and classy girl. I think it's a good choice.

Liberté · Jun 15th, 2008, 04:28 AM

We all saw this coming didn't we? I think she was suggested several times in earlier trreads.

Congrats to her!

lvstratus · Jun 15th, 2008, 05:11 AM

No doubt Emma is a beautiful girl, bu i think she is too young! And why they dropped Keira, i tough she was brilliant!

Sophie-Rose · Jun 15th, 2008, 05:18 AM

Congrats Emma!

Blueberry · Jun 15th, 2008, 05:18 AM

I'm confused... Isn't Audrey Tatou Chanel's new lady ???!!?!

chaz · Jun 15th, 2008, 07:12 AM

Very good looking girl,and looks as though she will grow up into a really stunning young woman,good for her,its nice when peeps get opportunities like this.

Jun 14th, 2008, 08:48 PM	#1
xjsbellamias13 OP Member Joined: Sep 2006 Location: TX Posts: 451	Emma Watson to be the new face of Chanel Coco Mademoiselle Chanel casts a £3million spell on Mademoiselle Hermione By Nathan Kay Last updated at 1:12 AM on 15th June 2008 As Hermione Granger in the Harry Potter films, she is used to dealing with all sorts of revolting potions. But now Emma Watson is to be associated with a far more enchanting concoction - as the new face of the Chanel fragrance Coco Mademoiselle. The 18-year-old actress has signed a two-year contract worth £3million with the French fashion house to promote the brand. Harry Potter star Emma Watson is the new face of the Chanel fragrance Coco Mademoiselle Miss Watson, who became a household name in the films based on JK Rowling's books, has signed up with leading model agency Storm, which is thought to have secured her first major campaign. It is understood that she will replace Keira Knightley, 23, whose contract with Coco Mademoiselle ends this summer. Sources said Chanel is creating a new role for Miss Knightley who, in her latest advert, poses provocatively with just a bowler hat covering her modesty. A source said Miss Watson's appointment will be announced next month. 'Emma has been excitedly telling friends that she is going to be taking over from Keira. Emma has been slowly integrated into the Chanel brand. They have been dressing her for film premieres and parties over recent months to see if she is the right fit. Watson is to replace Keira Knightley, pictured in a Chanel ad 'Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience.' It is understood that Miss Watson's bosses at Warner Bros, which makes the Harry Potter films, have given their full backing to the deal. As the face of Coco Mademoiselle, Miss Watson, who earns £2million a movie, follows in the footsteps of Kate Moss, who was signed up in 2003 but dropped the following year in favour of Miss Knightley. A spokesman for Miss Watson last night declined to comment. http://www.dailymail.co.uk/tvshowbiz....html?ITO=1490

Jun 14th, 2008, 08:51 PM	#3
ronsdiva NE Born OH Bred Joined: Jul 2007 Location: Maryland Posts: 8,798	Good for Emma! I hope she continues to make a graceful move into her adult life as she finishes up the Harry Potter films.
	__________________ My Wishlist Chanel Matte black reissue 227 Chanel white J12 33 with diamond markers CL 100mm yoyos in marine and rouge or black-size 40 CL python Rolandos-size 40.5 CL python imperio vp's or teal watersnake vp's-size 40 A girl can dream

Jun 14th, 2008, 08:56 PM	#4
frostedcouture hard workin Joined: Apr 2008 Posts: 7,327	I read about this a while ago..don't remember where, but anway congratulations to her! She is so beautiful and young!
frostedcouture hard workin Joined: Apr 2008 Posts: 7,327	__________________ [follow me on twitter--frostedcouture] come check out my outfits--HERE

Jun 14th, 2008, 09:36 PM	#6
ckie Member Joined: Oct 2006 Location: HK Posts: 198	she'll be great! seems like Chanel is trying to attract a younger crowd now
ckie Member Joined: Oct 2006 Location: HK Posts: 198

Jun 15th, 2008, 02:42 AM	#8
kimalee monsters 4ever Joined: Jul 2007 Location: CA/MA Posts: 15,688	love her! I think she'll be perfect for Chanel!!! can't wait to see her pics!
	__________________ banned! until 03/06/2010 (aka London shopping trip)

Jun 14th, 2008, 08:50 PM	#2
xjsbellamias13 OP Member Joined: Sep 2006 Location: TX Posts: 451	I love Emma Watson!I think she will be perfect for this "role". Im glad she's the new face for this perfume, as she is quite elegant and classy for her age. :)

Jun 14th, 2008, 09:09 PM	#5
compulsivepurse Member Joined: Nov 2006 Location: Washington, D.C. Posts: 3,386	What a great job. Congrats to her!

Jun 14th, 2008, 10:30 PM	#7
mh21 Member Joined: Nov 2006 Location: Texas Posts: 2,357	She'll be perfect for the role!

Jun 15th, 2008, 03:24 AM	#9
LoVer Member Joined: Jul 2007 Posts: 3,034	She's lovely! Hey, she's wearing Lv in that picture!
LoVer Member Joined: Jul 2007 Posts: 3,034	__________________ LoVer's Collection MiniLoVer's Collection Sarah & Peanut Butter LoVer's Albums

Jun 15th, 2008, 03:47 AM	#10
karo Living my life Joined: Sep 2006 Location: Brussels, Europe Posts: 12,129	She'll be really perfect. She's sucha gorgeous and classy girl. I think it's a good choice.

Jun 15th, 2008, 04:28 AM	#11
Liberté Member Joined: Jan 2007 Location: with the sprout Posts: 7,753	We all saw this coming didn't we? I think she was suggested several times in earlier trreads. Congrats to her!

Jun 15th, 2008, 05:11 AM	#12
lvstratus Member Joined: Jun 2007 Posts: 1,165	No doubt Emma is a beautiful girl, bu i think she is too young! And why they dropped Keira, i tough she was brilliant!
lvstratus Member Joined: Jun 2007 Posts: 1,165

Jun 15th, 2008, 05:18 AM	#13
Sophie-Rose Member Joined: Apr 2006 Posts: 3,877	Congrats Emma!
Sophie-Rose Member Joined: Apr 2006 Posts: 3,877	__________________ "I don't mind living in a man's world as long as I can be a woman in it". - Marilyn Monroe

Jun 15th, 2008, 05:18 AM	#14
Blueberry Member Joined: May 2006 Location: UAE Posts: 1,515	I'm confused... Isn't Audrey Tatou Chanel's new lady ???!!?!
	__________________

Jun 15th, 2008, 07:12 AM	#15
chaz Superstar DJ Joined: Sep 2007 Location: Blissful!! Posts: 13,915	Very good looking girl,and looks as though she will grow up into a really stunning young woman,good for her,its nice when peeps get opportunities like this.
	__________________

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