[karwood]

Chanel casts a £3million spell on Mademoiselle Hermione



As Hermione Granger in the Harry Potter films, she is used to dealing with all sorts of revolting potions.
But now Emma Watson is to be associated with a far more enchanting concoction - as the new face of the Chanel fragrance Coco Mademoiselle.
The 18-year-old actress has signed a two-year contract worth £3million with the French fashion house to promote the brand.


Harry Potter star Emma Watson is the new face of the Chanel fragrance Coco Mademoiselle

Miss Watson, who became a household name in the films based on JK Rowling's books, has signed up with leading model agency Storm, which is thought to have secured her first major campaign.
It is understood that she will replace Keira Knightley, 23, whose contract with Coco Mademoiselle ends this summer. Sources said Chanel is creating a new role for Miss Knightley who, in her latest advert, poses provocatively with just a bowler hat covering her modesty.
A source said Miss Watson's appointment will be announced next month. 'Emma has been excitedly telling friends that she is going to be taking over from Keira.

Emma has been slowly integrated into the Chanel brand.

They have been dressing her for film premieres and parties over recent months to see if she is the right fit.


Watson is to replace Keira Knightley, pictured in a Chanel ad

'Once it became clear she is growing into a beautiful young woman and wears the Chanel brand so elegantly, they had to sign her up. Chanel realises it is important to target a young audience.'
It is understood that Miss Watson's bosses at Warner Bros, which makes the Harry Potter films, have given their full backing to the deal.

As the face of Coco Mademoiselle, Miss Watson, who earns £2million a movie, follows in the footsteps of Kate Moss, who was signed up in 2003 but dropped the following year in favour of Miss Knightley.
A spokesman for Miss Watson last night declined to comment

[karwood]

Runway To Vogue Italia September 2008 - Emma Watson




A big thank you to Tchaisha who sent me the pictures from this magical editorial of Emma Watson for Vogue Italia September 2008.

Emma is dressed in fairy tale-like couture gowns and dresses by Versace, Chanel and Armani Privé in a dreamy, theatrical setting.

After Lucy Liu's Harper's Bazaar editorial, this is definitely my second favourite of the year.

In her interview Emma talked about how she has struggled during her journey from 9-year-old child actress to 18-year-old movie star.

"In a way, it's hard to grow up inside a film. I lived a period of my life that is full of lessons and changes under the spotlight,"

"People have the strange feeling of knowing me intimately because they have seen my transformation from child to woman, albeit only on screen."

[mh21]

Apparently she isn't going to be the new face of Chanel see post # 26.

Emma Watson to be the new face of Chanel Coco Mademoiselle

[kimalee]

whoa! those pics are amazing!

I also heard that the Chanel thing wasn't true...

[SunnyFreckles]

Those pics are amazing!!!

[laloki]

She is a very beautiful young woman - the pics are amazing.

[DuRoBags]

I love the Valentino dress and she looks amazing in the pixs!!

[aillae]

She did a fantastic job on the photoshoot! Those pictures are gorgeous.
Of course, the dresses are absolutely spectacular. She looked fab in all of them. She's definitely growing up well.
Best wishes to this lovely young lady. She has a bright future ahead of her.

[lvstratus]

Amazing photos....Emma is a great actress and she has a great sense of style..and she has classe something that lacks in Hollywwod in her age...

[Vienne]

What a beautiful young lady. I agree with you lvstratus, she has class and i hope she maintains that. It would be great if other young actresses were inspired by her.