Originally Posted by blueiris
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I agree that a rushed purchase is generally not a good idea, but I disagree that making a planned purchase ahead of schedule to beat the increase is a bad idea. I don't see anything wrong with it. I don't have a BV boutique near me, and the local department store selection is poor, so I can be considering a bag purchase for months. I mulled over getting a nero Veneta for six months before I finally decided to get it. I knew I wanted it, and I had the money for it, but I just wasn't in a hurry. If I were in that situation now, where I knew I'd wanted the nero Veneta for a while and knew I'd get it eventually, I'd buy to beat the increase.
This discussion makes me wonder about the opposite case--news of price decreases (during the sale). Surely there are some who are influenced by the idea of getting something at a lower price than the standard price. Sales are designed to encourage people to buy, too. I'd guess that more regretful purchases come from sale time than at price increase time, but I'm not as much an avid shopper as others, and I could be way off.
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Well, the reason it's a bad idea, is that it encourages them to do it (i.e. huge, forewarned, price hikes), more and more; which, along with destroying unsold items (which I believe LVMH also do? Although, not sure whether they do it with their BV stuff?), results in the market never being allowed to find anywhere near its true level.
It's a bit like rewarding an already naughty child, for threatening to be even naughtier soon;
'I know I have been shouting at you every day, for six months, for no good reason, mother - but you'd better buy me that icecream now, anyway, as I intend to start spitting on you, repeatedly, in half an hour's time!'!
Yes, I agree that the whole sale debacle is often pretty silly, too, because they severely overcharge, with the idea of then holding fake 60% off sales, or whatever; but there is something even more pernicious with this; 'Quick, quick, buy now at our already overinflated prices, or forever regret it!' nonsense, IMO.