Spring/Summer 2006 - Lydia Hearst, Liz Goldwyn and Will Chalker by Stephen Shore
Bottega's Shore Thing
Spring campaign a photographic triumph
(NEW YORK) Tomas Maier has always had an appreciate for the arts.
His namesake store in Miami doubles as an art gallery and last year he collaborated on a unique handbag-as-art project with Interview. His appreciation becomes even more apparent with the Bottega Veneta spring campaign, which was photographed by Stephen Shore and features models Lydia Hearst and Will Chalker, and director Liz Goldwyn.
These images, which are a narrative showcasing the company’s line of women’s and menswear, shoes, bags, and jewelry, represent Shore’s first collaboration with a fashion house. The acclaimed photographer and author of American Surfaces and Uncommon Places, is known for his rich portrayal of light and space, both of which are evident in the campaign images, which were captured in a sparsely decorated mansion on Long Island.
“As an avid photography collector, Stephen Shore has always captured my attention,” said Maier. “Bringing him into this collaboration with Bottega Veneta is an achievement. The level of quality and integrity in his work mirrors that of this brand.”
It's all about firsts this fall for Bottega Veneta. The luxe Italian label's first-ever black-and-white campaign is also its first to portray product on models in portrait-style images. To bring the vision to life, Creative Director Tomas Maier personally chose Lord Snowdon - n Antony Armstrong-Jones, the celebrated fashion photographer and Emmy Award-winning documentary filmmaker who became the first Earl of Snowdon when he married Princess Margaret in 1960. "Lord Snowdon is someone whose work I've long admired," Maier said. "His sense of composition is remarkable, yet the emotional focus of the photograph is always on the individual. This is the same philosophy that Bottega Veneta brings to everything we design."
Spring 2009 - Emma McLaren and Sean Harju by Larry Sultan
"Since the campaign season has just begun, it’s difficult to say that I already have a favorite – but the new Bottega Veneta campaign breaks that barrier in more ways than one. Emma MacClaren told me that this was an absolutely “amazing nightshoot,” and since I’m left breathless whenever I see the campaign in publication, I can only imagine what the actual shooting experience was like. The wonderful lighting provide the apparel with just the right mood, balancing some otherwise rich colors with pleasant hues. I admit that I’m not always the biggest fan of orange, but whenever Tomas Meier and his creative team applies it to the brand (In whichever way), it somehow evolves into an extravagant creation. The setting is stunning as well, and as an aficionado of floor-to-ceiling windows, I’m glad it was implemented cleverly into the campaign. There is definitely nothing like a well-used backdrop to complete a wonderful photograph.
In this particular ad, Emma and Sean Harju seem like melancholic lovers after some sort of verbal skirmish, struggling to find solace in their previously wonderful “relationship.” There is no telling what may happen next in this scenario: will they mend their fences and embrace? Or is this the final straw in what they previously had? As the two models gaze into the distance in contemplation, the clothes adorning them become the centerpieces instead. Perhaps even in the midst of trouble, they can still remember that they can always look fabulous."
Fall/Winter 2008 - Olga Sherer, Kim Norrda and Andrew Cooper by Nick Knight
BOTTEGA KNIGHT: Each season Bottega Veneta partners with a new photographer — Annie Leibovitz and Philip-Lorca de Corcia are a few notable names from the past. For the fall campaign, British photographer Nick Knight got the call from creative director Tomas Maier and the collaboration has produced a unique perspective on the collection. "Nick emphasizes the process of creating images, which is similar to the way I approach design," said Maier. "I have followed his work for years and have always admired his sense of adventure."
The images were shot in several parts, which began with models posing in front of a white background. The backdrop was created using colors from the collection, drawn from the night sky, with photography and digital manipulation that evokes the period from dusk to dawn. To complete the process the figures were arranged on a canvas to "achieve an intriguing composition that hints at a narrative." Similar to past seasons, a short video will be posted on Bottega Veneta's Web site, to highlight the collaboration between Maier, Knight and the models.
More recently, the brand has begun to shift its advertising focus to shelter titles and publications that reach a dual audience. The spokeswoman said the budget for advertising continues to grow annually but declined to provide more details. Images will run in Elle Decor, The New Yorker, The New York Times and WSJ., in addition to titles in France, the U.K., Germany, Singapore, Japan and Spain.
Spring/Summer 2010 - Anya Kazakova, Sean O'Pry by Nan Goldin
Bottega Veneta’s Spring Summer Campaign is shot by art/documentary photographer Nan Goldin on Staten Island, in new York City in October 2009. Goldin is known for her intimate, often autobiographical photos focused on themes of love, beauty, and sexuality. It features a girl in soft ivory shades, sitting on the bed of an old room while a man lost in his own thoughts sits by her in a romantic looking room bath in warm sunlight.
Creative Director Tomas Maier said that Nan’s was able to convey the message for the Spring-Summer 2010 collection that is “very personal and like a collaboration with the women who wears the clothes”. The image is devoid of bright shades, and embraces everything soft and serene. The campaign is an expression of serenity and simplicity.
Sweetness, a scene of daily life, a “fleeting moment” captured on the fly reveals the advertising campaign for spring-summer 2010 of Bottega Veneta. Sensual colors, never violent but soft and elegant, for a style casual chic. An elegant shot result of Bottega Veneta’s artistic collaboration with photographer Nan Goldin.
The brand has always counted on extraordinary collaborations with exceptional photographers who have worked in close contact with the Creative Director Tomas Maier. Nan Goldin, art and documentary photographer, has produced the pictures campaign in Staten Island (New York City) working on relaxed lines, natural color with small touches of yellow and red, but with pale clothes. Pure aesthetics and chic ad campaign, where the dress is the protagonist, along with the person who wears it. Clothes that speak, but not too expressive, as expected … almost obvious.
Naturalness as an idea of style. “The Spring-Summer 2010 collection is a very personal, a collaboration with the woman who will wear the leaders,” says Maier. “Nan’s work is intensely personal, with a sincere and unusual focus on the individual. I also admire the formal beauty of her work, the distinctive sense of color and composition that transmits Nan in her photographs without a clear imposition of her aesthetic vision on the subject.