We’re obviously big fans of online shopping around these parts, but there’s only one problem that can make it a tad less exciting than the in-store buying experience: it’s just not very social. Half (well, maybe not half, but a lot!) of the fun of shopping is hanging out with your girlfriends and chatting about clothes, which is a hard experience to recreate online. Until now: that’s where Motilo comes in.

Motilo is a new shopping platform that combines your favorite online retailers like NET-A-PORTER, Luisa Via Roma and MyTheresa (not to mention bags like the Proenza Schouler PS1 and 3.1 Phillip Lim Pashli) with tools that allow you to style looks, share them with the site’s other users, find inspiration for your own ensembles and shop together with your friends via text and video chat. The site gives you access to literally thousands of designer brands, and as if all that weren’t enough, you can enter to win a £2,000 shopping spree by simply following both @Motilo and @MrsMotilo on Twitter before August 13.

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