The seller is using standard stock pictures and that coupled with the fact the bidding starts at 99c makes me suspect it's a fake. The few real Edie bags that I've seen for sale on eBay haven't used any of the celeb pictures but shots of the bag, the tags and the cloth bag it comes in.
Additionally this bag is rather old now, so I find it difficult to believe that there's a brand new one knocking about.
Lastly the leather looks far too smooth, the grain should be much heavier - definitely ask for more pictures.
Ask to see some actual pictures of the bag and decide from there. Remember, if it seems to good to be true, it usually is.